Paid and Unpaid Referral

Paid referral

Paid referral is when visitors are referred by links on other websites, paying the websites to do so.

Shopee put in very conscious digital marketing effort, targeting the IT savvy Gen-Y in Singapore as they are the people using all the various social media platforms.

Individuals may get exposed to Shopee’s existence while using Instagram, as popular influencers, like Naomi Neo (Singapore’s top youth influencer), shares about Shopee on their on their Instagram feed.

Campaigning Shopee on popular YouTube Feed on YouTube channels like Naomi Neo, Tan Jianhao as well as WahBanana are other examples of paid referral. These popular YouTubers posted videos promoting the app either by project placement or just briefly promoting the product at the end of the video. This helps to increase the people being exposed to Shopee as these three channels boast a very respectable 1,000,000 plus subscribers.

Unpaid Referral

Unpaid referral is when visitors are referred by links on other websites, without paying the websites to do so.

Facebook is one of the examples. Shopee owns a Facebook page. People will be able to comment on their posts to leave feedbacks. Individuals can also choose to share their Facebook page on their Facebook page, spreading a word of mouth. Lastly, they can follow and like their Facebook page, making Shopee a marketplace that is more reputable and known.